1. First Impressions
Studies have shown that the human eye generally reads a webpage in an “F” pattern, from top left to right. Therefore, the hottest screen area on your corporate web site is the top left area. Post your essential information there, especially your corporate logo. The only exception to this may be to center the logo in the top area if the logo is symmetrical. Overall, your website needs to create a great first impression and establish confidence and trust in your visitor. A Web design should not hinder or overwhelm web site content or branding on any page, including the home page.

2. Menus & Navigation
It is ideal to have consistent and universal navigation on your Calgary Web designed site . This means having a menu that can access all pages at any time and this menu is “above the fold” – see notes below for that. . This makes it easy for buy cheap amoxil visitors to find the information that they need quickly and smoothly and also maintains confidence in their experience with your company. Having supporting navigation such as breadcrumbs or contextual “previous” and “next” buttons or links to related items will reinforce your web presence ’s overall usability. Consistency is key , and remember that navigation, such as text links and a site map, is also used by search engine robots when indexing your web site pages for their search results.

3. Contact Information
Make it easy for web users to contact you by displaying your Calgary office address or phone number clearly on all pages of your web presence , or at least on your key pages. You can also have a contact us page that has more detailed information , such as different branches, key contacts or a contact us form. On today’s websites, it is also common to see live chat options so a visitor can connect with your staff as they surf!

4.   Call to Action
Even if it is just to get a visitor to call your office , a website needs a “Call to Action” – this is something that is created through a combination of site navigation, content generation and site functionality, including e-commerce processing. What do you want visitors to do on your site? Where do you want them to go? What is the next logical step once they have found your site ? Is it simply to call you? Buy a product online or learn something ? Or perhaps pass on information to a co-worker in the form of an e-book or pre-recorded video.

5. Keep it Above the Fold
Keep the key information you NEED them to see in the top area of your Calgary web site, or wherever you are , above the fold where someone has to scroll down to keep reading . This is why logos, menus and the main calls to action appear in the top part of the site design – they need to be easy to find and use , without the visitor having to scroll down the page to find the web content they want . Of course, when indepth information is needed pages can be longer , however, consider using a PDF document for more passive content , as it keeps the actual Web page shorter and more manageable , plus you can brand your PDFs as a source of viral marketing, with Web links back to your site or email . Google and other search engines also index PDFs similar to Web pages, so your PDFs will also turn up in the search engine results.

6. Web Content as a Relationship Builder
A relationship is an ongoing commitment from both sides, it is not a one way street. While the visitor is looking for a product or information, your Calgary business is looking for that potential lead and the sale they bring – and as it has been said, it is so much easier to sell to someone who has already bought from you before. So, when I say “offers a return” I mean it’s a return for both sides, the returning customer finds continual value in your offers and you retain them as a repeat customer . So keep content timely , updated and consider adding a blog or Content Management System to your business Web site.

7. Keep Content Organized
Organize your site so your viewer can go from one web page to the next. Make sure that information is prioritized in a hierarchy of need (both for them and you) and provide the information or product to them as efficiently as possible.  Consider the home page as the gateway to the site and lead the visitor to what you can offer them (e.g. latest deals, latest information package, latest blog entry, etc.) and then give it to them. Ensure that each page follows a consistent layout for navigation and branding and that the content area is organized in a clean manner so the overall web design of the site does not interfere with content delivery.

8.  Looks Do Matter!

A web presence ’s impression is made not only by what is included in the web site, but what is left out. Bypass banner ads, third party advertising, non-interactive flash animation and overt colour schemes that blatantly fight for the visitor’s attention. Visitors are generally looking for one thing on your site, so make it easy to find by keeping the overall web structure and design layout of the site simple, clean and direct.

9. Secure Your Site to Ensure Trust
With billions of Web pages online these days, visitors need to know , more than ever, that they can trust their valuable time and money to what your site has to offer . Get security seals and trusted third party endorsements, a 256-bit SSL Certificate tells your visitor that you have planned to secure your Cochrane web site properly. However, there are subtle, yet effective, ways to show your visitor that they can trust your site: include properly written privacy policy, terms of use, shipping and returns policy, Unique, secure login areas , state clearly you will never sell or share their information with a third party unless they agree and only email them to the degree to which they have agreed .  A basic way to create trust from the first impression is to have your site professionally developed as this will create a professional site that is visually unique and properly organized and functions to your specific needs .

10. Polish to a Shine
Errors happen, it is technology after all, and while amoxil cheap we all want to believe that technology can deliver 100%, 24/7 – is that reality? The reality is knowing that accidents happen , glitches happen and once in a while things need to be fixed . The reality of the Web is that technology is expanding and those tools made to make your life easier still take time to learn and use . As technology expands we must be prepared to make upgrades, updates and expand along with it . By working out all of the errors such as broken links (this requires ongoing maintenance), spelling errors, broken images , browser inconsistencies , etc. you can present a well-polished gem to your current and future web site traffic , which will return the investment in maintenance in its visual appeal, optimum functionality and delivery of relevant, needed content.

Please consider the above 10 key points to improve your existing web presence or if you are looking to start a new Calgary Web design project .

For more information about Calgary Web Design and Calgary Graphic Design Services, please visit www.blinddrop.com.